Audience feedback questions

1) Do you think the video looked authentic?

2) Are there any criticisms?

3) Can you identify any weaknesses/criticisms in the video? (if yes, give a rough example)

4) Does the video go along with the genre of singer/song-writer

Audience Research results

These are the results of what we asked people

Mock digipack analysis

This is an audio recording of Luke and India (Unfortunaltley I was not there) analysing our digipak that we created as preparation towards our second year of Media A level, the task was to create our own digipak according to a genre we were given, we recieved Hip Hop/ R&B, for this we created an artist called BJB, and created the suitable Digipak. This recording plays our evaluation answering questions from the teacher and classmembers, also pointing out some good elements of the digipak. 

Ideal audience member

Max would be a snappy dressing popular kid within in group of friends, he most likely going to be around the age of 19 and would have just started at uni, we think he would be doing something quite cultural, he would be studying English. He will know pretty much everything that a normal teenager would, but would know more. He would be the type of person people would go to for the latest trends. He will dress in all the new trends, and will always be trying to keep up to date. This would make him the first to get things in his group of friends, which would make others be envious of him, and make him someone that people could copy. But at the same time, it would look like he didn't really take much notice of what he wore, which would give him the rugged look.

His knowledge of the music industry would be deep, and he would know all the bands that most other people wouldn't. So in this case he would know Lewis Mokler.

He would be going to small gigs with all small named artists and would make it a regular thing, making sure that he was up to date with everything, and he would play the new artists hes friends didn't know in his car to make him seem a little more educated that he is.

I dont think he and his family would have alot of money, so that is why he got into indie music as he cant afford to go to the big gigs, so he has to make do with the small local gigs.

Lyrics and video link

Lyrics according to Goodwin
- Illustration: illustrates the meaning of lyrics and visualises the music

- Amplification: The mood the lyrics create

- Disjunction: Abstract and the music has no link to the video or lyrics

Intertextuality

What is intertextuality? Intertextuality is when a media text makes reference to another text that appears to be unique and distinct.

For example, 'The Simpsons' often use intertextuality as a humourous effct. On the right, there is intertextuality between 'Simpsons' character Mr. Burns and 'Silence Of the Lambs' character Hannibal Lector.

There is also intertextuality between Lady Gaga and rock imagery. On her latest album, Born This Way (left), the front cover depicts her as a motorbike. There is also a song on the album called 'Heavy Metal Lover'. Lady gaga is also a fan of Iron Maiden and Judas Priest. She shows this by her imagery similar of Rob Halford from Judas Priest, below.

Conventions of a live music video

In a live music video, we not only see a band/artist perform but we also see footage of the artist/bands' fans. More proof that it is live would be that the artist may be sweaty, energetic and communicating with the crowd.

Right is a live performance of 'Caught In A Mosh' by Anthrax at Ozzfest 2005

Digipack conventions and Goodwin questions

What do digipacks consist of?
Digipacks consist of the main CD and may also include an extra disc: either an extra DVD or live CD, bonus tracks, band photos, lyrics and interviews.

Elements of a digipack:

- Cover
- Back cover
- Spine
- Disc cover
- Inlays (minimum of 4)
- legal jargon

Why not just use images from the video?
- There are other songs
- Bonus
- Variety
- Extra
- Messages/connection

What did Goodwin say were the 3 possible relationships between lyrics and visuals in a music video?

- Visuals either illustrating
- Amplifiying
- Contradicting the music

Give an example of how you could develop star image for your artist using star icongraphy

- Through music video

What demands does the record company make on the video and why?

- Include close up of band/artist
- Focus on instruments/singing

What usually features in a video in addition to narrative and why?

- Performance
- Fans to show that is live
- Acting/dancing
- Close up shots on instrument solo/artist

How could you use the elements of question 6 and 7 in your digipack and how would it complement the video?

Denis McQuail

Denis McQuail (right) argues that the audience consume their media texts for a variety of reasons, including:

- Surveillance
- Personal Identity
- Personal Relationships
- An escape/diversion
- Aspiration/role model
- Sense of belonging
- Iconography
- Awareness
- Connection/communication
- Visual image of band/artist

Conventions of a hip - hop music video

Typically, a hip - hop music video will feature several different camerea shots and angles. For example, there may be shots of scantily clad women and may feature some inuendo such as here.

Close-up's of the artists face (Mica Swain in the 'Go Get It' video below, for example) would also be present to show facial expression or emotion.

Top hip - hop artists according to www.artistdirect.com/music/hip-hop

1) Lil Wayne (right)
2) Eminem
3) Akon
4) Nicki Minaj
5) Linkin Park
6) Pitbull
7) LMFAO
8) 50 Cent
9) Lil' Boosie
10) Gucci Mane
11) Jay Z
12) Kanye West
13) Insane Clown Posse
14) Drake
15) T.I
16) Haystak
17) The Black Eyed Peas

Video and audience research

Jay Z - 'Young Forever'
The video is most popular with

Gender	Age
Female	13-17
Male	18-24
Male	25-34

The average age for hip hop/ R 'n' B fans is 17 - 25 for females and 18 - 27 for males acording to www.britishhiphop.co.uk/featurwes/articles/hip_hop_survey

Here I Go Again '87 music video anlysis

‘Here I Go Again ‘87’ is the British hard rock/heavy metal bands’ most famous video and has become one of the most recognizable and iconic music videos in rock history. The video won an MTV award in 1988

The first few seconds of the video shows the band standing and with dark lighting and three spot lights on the singer David Coverdale, drummer and guitarist.

In-between the shots of the band, Coverdale sings the opening lines of the song. The camera is directed at him to show his face while singing so the viewer can get a look at him and see his facial expressions which, here, are quite serious and emotional.

As soon as the song climaxes from the intro, the stage is suddenly lit up and the band move in time to the now upbeat music and there are several different shots of the band and Coverdale driving in his Jaguar (Very typical for a rock star) with American actress and girlfriend Tawny Kitaen. 

There are several different camera shots and angles in the video, one of them being a close up when the guitarist does a solo and a high - angle shot of Tawny Kitaen famously prancing around David Coverdale’s car.